At BrandStation, we are passionate about the process of engineering your brand's offering and image to occupy a distinct place in the minds of your target market...
Why We Are Here
The average consumer’s mind can be likened to a dripping sponge which is already saturated with information overload. Furthermore, most consumers already know what they want, hence positioning is not trying to create something new or different, but rather re-engineer what the consumer already knows (Ries and Trout 2001). We exist to create compelling reasons for people to choose your brand over that of your competitors. This means emphasizing your unique & distinct leverage.